Starting from £34,775

£469 deposit£469 per month

The national Land Rover programme offers Police Forces in the UK a preferential rate on brand new Land Rover vehicles, available on personal purchases only.

The levels of discount vary by model and are available on most models within the Land Rover range. 

To view the discounts available, click the button below and log in with your verified police or federation email address.

The scheme is available when the vehicle is purchased outright, or financed via one of the following options:

Personal Contract Purchase (PCP)

Personal Contract Hire (PCH)

How to claim your Discount*

Visit Jaguar Land Rover Affinity portal: 
Please use your verified police or federation email address to access the site. 

Once the voucher is received it should be presented to Lloyd Land Rover member of staff at the point the vehicle is ordered. We will then apply the saving to the final order.

How it works:

land rover discount, police forces land rover saving

Claiming your discount has never been easier and we’re here to answer any questions along the way. Contact Lloyd Land Rover for your bespoke finance quotation with the discount voucher included. 

Representative Finance Quote

Personal Contract Purchase (PCP)

  • I would like to keep my monthly payments as low as possible.
  • I would like to choose how much I pay upfront (subject to a minimum).
  • I want flexibility at the end of my plan.
  • I want to help protect against an unexpected fall in used vehicle prices.
  • I like to drive the newest models.

Based on your chosen term (between 13 and 49 months) and mileage Land Rover Financial Services will determine the Guaranteed Minimum Future Value (GMFV) of your vehicle at the end of your agreement and provide you with an Optional Final Payment amount. At the end of your agreement, your vehicle is guaranteed to be at least equal in value to the Guaranteed Minimum Future Value. Any deposit is deducted from the price of your Land Rover, you make regular payments based on the remaining balance plus the agreement interest. Interest is calculated on the vehicle price less the deposit. At the end of the agreement, just choose from one of the following options:

1. Renew – part exchange the vehicle subject to settlement of your existing finance agreement; new finance agreements are subject to status.

2. Retain – to keep your Land Rover, you only need pay the optional final payment.

3. Return – return the vehicle and do not pay the Optional Final Payment. If the vehicle has exceeded the maximum agreed mileage a charge for excess mileage will apply. Providing the vehicle is in good condition (fair wear and tear accepted) and has not exceeded the maximum agreed mileage you will have nothing further to pay.


Personal Contract Hire (PCH) 

  • I want a low initial outlay and regular payments for easy budgeting.
  • I want the option to bring all of my running costs together in a single rental payment, including maintenance and repair.
  • I want the flexibility to change my contract term and mileage should my circumstances change.
  • I don’t want the worry of selling my car at the end of my contract.


Just choose your Land Rover, agree your annual mileage and your initial rental in advance and how many monthly rental payments (between 18 and 60) you prefer. Then decide if you wish to include our optional maintenance, routine service and repair package. Your monthly rental is calculated based on your choices.

At the end of the term, the vehicle must be returned and you will have nothing further to pay provided the vehicle condition is in good condition, in line with BVRLA fair wear and tear guidelines and has not exceeded the agreed mileage. If the vehicle does not meet the mileage and condition terms excess charges will apply. Choose your next Land Rover and, subject to status and finance application, start again.


* The Police Forces discount cannot be used in conjunction with other promotions. Each participant has an entitlement to purchase 1 Jaguar or 1 Land Rover per calendar year. Customers may part-exchange their current vehicle. For full terms and conditions visit 

All finance is subject to status and available to over 18's only (excluding The Channel Islands). Guarantees and indemnities may be required. Offers valid at the time of upload and liable to change.

Customer Feedback

Excellent service all staff were amazing very helpful I'd like to thank Grant Bunyan for helping me pick my lovely Range Rover couldn't ask for a better service had a lovely few cups of tea as well. I would definitely recommend Lloyd Landrover Kelso a great bunch of people.

Christine Allan - Lloyd Kelso Land Rover

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