7 Series

Starting from £73,305

Featuring new exquisite design details, the finest materials and powerful innovations, the new BMW 7 Series Saloon, which has an optional Long Wheel Base version, delivers a new echelon of driving pleasure. Imagined, designed and crafted for individuals who value every moment, discover an experience inspired by those who drive the world.

Along with some other manufacturers and industries, we have had to make adjustments to our production programme to take into account the worldwide limited availability of semiconductor components. This means there are some production restrictions in place that may impact delivery dates and the availability of certain equipment. BMW retailers across the UK are best placed to provide updates on approximate lead times for new car orders.


Immerse in impeccable Nappa leather, with optional Merino leather, whilst sitting in BMW’s spacious Sky Lounge. This attention to details elevates the entire journey and ensures that delightful moments, such as the full HD touchscreens and massage seats for rear passengers, feel only natural.

The 7 leads from the front. The iconic kidney grille is now 50% larger and sits perfectly with the elevated bonnet and redesigned front and rear bumpers. Complementing this grandeur are BMW Adaptive LED Lights as standard (with optional BMW Laserlights), new sculptured 3D rear lights, and 20” M light-alloys wheels with the new eye-catching multi-spoke design.

Adding further sophistication to the redesigned rear is BMW’s new Light Band. This continuous LED strip is positioned just above the 3D rear lights and provides extra light functionality in both day and night conditions. It even comes with a welcome and goodbye message.

Unleashing 265hp and 620Nm of torque, the new BMW 730d xDrive with a TwinPower Turbo 6-cylinder diesel engine swiftly glides from 0 – 62mph in just 6.1 seconds. What’s more, fuelling the superior feel on the road are the M Sport elements, such as the High-gloss Black finish and the Aerodynamic package.

The intuitive BMW Operating System 7.0 and BMW Intelligent Personal Assistant (IPA) which has the latest voice controls, makes The 7 more connected than ever, feeling more like a personal gateway to the wider world. What’s more, with the BMW Live Cockpit Professional as standard, which boasts a 12.3” display, new digital instrument cluster and enhanced gesture controls, this Ultimate Driving Machine is truly ahead of its time.

Next level driving intelligence is making The 7 feel effortless to control. Parking Assistant Plus comes as standard, while powerful extras such as Driving Assistant Professional and Remote Parking are optional. From start to end, The 7 is ready to make the journey not only easier but more enjoyable.

† The recommended on the road (OTR) cash price includes delivery, BMW Emergency Service, number plates, first registration fee and vehicle excise duty. Where applicable, government grants and subsidies are not included in the OTR cash price displayed.

Standard model

18-inch light alloy Multi-spoke style 619 wheels
Interior trim, Fineline wood, High-gloss
LED Headlights
Brake lights with LED technology, Dynamic
Electronic display of drivetrain information and battery range

Exclusive model

In addition/replacement to the standard model:
18-inch light alloy Multi-spoke style 619 wheels
Pure Excellence Exterior Design
Interior trim, Fineline wood, High-gloss
Soft-close doors
BMW Gesture Control

M Sport model

In addition/replacement to the Exclusive model:
19-inch light alloy M Double-spoke style 647 M wheels, Bicolour
Interior trim, Fineline Black wood, High-gloss with Metal effect
Exterior trim, High-gloss Shadowline
Headlining, Anthracite
Front and rear aprons and side skirts
Special Features

Gesture Control

Gesture Control allows manipulation of the BMW iDrive system with a wave of a hand or the pinch of a finger. Answer or reject calls, zoom into maps, adjust the audio and more, all with intuitive hand movements. 

BMW Laserlight

Laserlight outshines all other headlight technology, giving you a more intelligent way to see the road ahead. It illuminates the road ahead with a 600m high beam range, automatically adapts its shape and intensity when required, and is always glare-free to oncoming vehicles. It’s light that’s illuminating, yet never blinding. 

BMW Touch Command

The BMW Touch Command tablet with 7" display, integrated into the rear centre armrest, brings an unparalleled degree of control to passengers. Everything from air conditioning to seat heating, from ambient light settings to all entertainment functions can be controlled from your fingertips. 

BMW Display Key

Forget everything you know about the car key. The BMW Display Key is a smart piece of technology that connects you to your new 7 Series. A remote control and a touchscreen display in one, you can use it to park your vehicle, check your fuel, set the cabin temperature and see whether your 7 Series is locked. And for those that prefer something simpler, the 7 Series also comes with two conventional remote keys. 

Front and Rear Massage Seats 

Choose between eight different massage functions to stimulate or relax. Invigorate your muscles during a long journey in the driving seat or wind down and stretch out in the rear passenger seats. 

Bowers & Wilkins Diamond Surround Sound

Discover a studio-grade audio experience from Bowers & Wilkins, designed specifically for the new BMW 7 Series. Made from pure, cultured diamond, 16 speakers and 1,400 watts of output deliver a mesmerising, three-dimensional sound. 

Ambience and Welcome Light Carpet

When you open the door to the new BMW 7 Series, a carpet of light ushers you inside, making every drive an occasion. Once inside, the lighting concept becomes a design icon. Choose between six dimmable lighting designs and eight fragrances to create an ambience that perfectly fits your mood. 

Voice Control

The latest generation of Voice Control understands your intonation and tone so you can set destinations and make telephone calls without lifting a finger and without having to modulate your natural voice. 

Executive Lounge

The new way to travel first class. Treat your passengers to two 10” TV screens, WiFi, a Blu-ray drive, massage chairs and a panoramic glass roof Sky Lounge. The new BMW Touch Command tablet is fully integrated into the rear central armrest, giving passengers total control over the comfort and entertainment features of the new BMW 7 Series.  And with the adjustable seat rest, your passengers can just sit back and stretch out. 

Customer Feedback

Purchased a car from Eleanor First class service no pressure just cheerful and helpful from the start. No rushing and a relaxed atmosphere. A credit to Lloyd BMW.

Anonymous - Lloyd Carlisle BMW

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