Launching New Standards – Our BMW 5 Series Launches.

Date posted: 13 April 2017

Company News

Its mission statement: setting new standards. The BMW 5 Series is the embodiment of the modern business saloon. Thanks to its dynamic and elegant appearance, it convincingly meets the expectations that are placed on a vehicle of its class: aesthetic athleticism and driving pleasure with state-of-the-art technology.
It was great to be able to give our customers the opportunity to be one of the first in the country to see the incredible brand new model ahead of public release. Our BMW 5 Series launches were enjoyed by all.

Lloyd Blackpool
At Lloyd Blackpool, guests enjoyed a special screening of the exclusive BMW 5 Series Launch film “The Escape”. The film was commissioned by BMW as a partnership to launching this brand new model and featured an action packed story line starring Clive Owen and Dakota Fanning. As well as bringing this cinema experience to the showroom, Lloyd Blackpool also partnered with prestige local restaurant Gusto to provide delicious catering as well as Procters cheeses.
You can watch the film for yourself by clicking here:

Lloyd Carlisle
Lloyd Carlisle welcomed guests to the stunning Eden Golf Club to experience the incredible new BMW 5 Series. To help customers make the most of the all new BMW 5 Series and enjoy the class-leading drive and technology, they drafted in one of the UK’s foremost Pro-Drivers. Two Two times Club Champion and Super licence Instructor Steve Lewis accompanied guests on the test drives, passing on tips and techniques acquired over 20 years of motorsport and performance car driving.

5-series-launch-lloyd-bmw-cockermouthLloyd Cockermouth

Guests at the Lloyd Cockermouth 5 Series launch were not only one of the first to see the brand new BMW 5 Series but also some of the first to experience Lloyd Cockermouth’s brand new showroom after extensive refurbishment. Delectable catering and champagne was enjoyed by all who attended as well as a magical element in the form of a magician magician and music by local performer Andy Whittaker.

Lloyd Colne
At Lloyd Colne, we invited customers to join us at the splendid Bowland Brewery to unveil BMWs latest flagship model. Guests enjoyed sparkling wine and a selection of delicious canapes as well as the unique setting of the old brewery building which delighted with its fantastic historical charm.

Lloyd Newcastle
To celebrate the arrival of the new BMW 5 Series, Lloyd Newcastle held an evening event in their BMW centre. Guests enjoyed delicious canapés and champagne before the highlight of event – the unveiling of the brand new BMW 5 Series Saloon. Bringing together BMW’s heritage of innovation and design excellence to perform stunningly, both on the eye and on the road, this car is certainly in a class of its own.
5-series-launch-picture-lloyd-bmw-south-lakesLloyd South Lakes

Lloyd South Lakes treated guests to an interesting twist on the usual canape style catering provided by BMW. Guests enjoyed delicious fish, chips and toffee pudding from the Lake Districts finest fishery. As well as enjoying a hearty dinner, guests had the opportunity to get up close and personal to some of BMWs most stunning Heritage cars. The £1 million collection of rare models featured: The Frazer Nash BMW 328 (1938), a BMW 3.0 CSL 'Batmobile' (1972) and the BMW 2002 Turbo (1973).
For more information about the new BMW 5 Series, please contact your local Lloyd BMW Centre.
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