Lloyd Motor Group Wins MINI Marketeer of the Year Award for Second Year Running.

Date posted: 6 February 2018

Company News

MINI Franchise Marketing Managers, Emily Cunningham and Rebecca Sharpe, were announced as winners of the coveted MINI Marketeer of the Year 2017 award for the second year running at MINI’s annual awards ceremony in Oxford.

The event recognises talent and innovation across its 139-strong UK retail network and took place at MINI Plant Oxford on 30th January. The MINI Retailer Awards celebrates the achievements of the thousands of people engaged in providing an industry-leading experience for MINI customers across the UK.

The MINI Marketeer of the Year Award was presented by host and comedian Jason Manford in recognition of Lloyd MINI’s exceptional marketing activities throughout 2017. All marketing activities were reviewed and based on the breadth of campaigns, evidence of ROI, creativity and business performance.

Delighted with the result, Emily Cunningham and Rebecca Sharpe, MINI Franchise Marketing Managers, commented: “We are absolutely thrilled to have received the prestigious MINI Marketeer of the Year Award for the second year running, which has never been done before. It is a real testament to the marketing team’s hard work, commitment and passion for innovative marketing”.

2017 saw the launch of MINI’s first plug-in hybrid – the MINI Cooper S E Countryman and the opening of a number of newly refurbished MINI showrooms including Lloyd Carlisle MINI in Kingstown.   

Speaking at the awards, David George, Director, MINI UK, said: “The MINI retail network represents the primary interface with our customers across the UK and play an essential role in the wider success of the brand. It’s terrific to recognise and reward our retail partners who in 2017 continued to drive innovation across all business areas and in doing so delivered exceptionally high levels of customer satisfaction.”

Gary Bingley, MINI and BMW Franchise Director for Lloyd Motor Group, said: “We really appreciate MINI UK’s recognition of our continuous focus on delivering exceptional performance across all areas of our business. Our dedicated MINI Marketing Managers work exclusively with the MINI Brand and receiving the award for the second year running is testament to their focus, commitment and passion for the brand.”

Lloyd MINI has six MINI centres which are in Carlisle, Blackpool, Cockermouth, Colne, Newcastle and South Lakes. With retailers representing other leading automotive brands across the North of England and South of Scotland, this family-owned and-run business prides itself on its friendly and professional approach, which has been evident across the organisation since it was founded over four decades ago.

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