Putting Vegan Food in the Driving Seat – MINI and BOSH! Cook-up New Partnership

Date posted: 24 March 2021

Industry News

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MINI UK is proud to announce vegan food duo Henry Firth and Ian Theasby, creators of BOSH!, as new brand ambassadors for 2021.

Henry and Ian are famed for cooking up tasty vegan recipes and have penned four cookery books and one lifestyle book in the last three years, including more than 500 recipes.

BOSH! are passionate about sustainable living and driving electric is another important step towards a more environmentally friendly world. In their new MINI Electric cars, Henry and Ian will be heading out onto the road emissions-free, showcasing how their ethical thinking extends beyond the kitchen.

“We’re buzzing to be MINI UK ambassadors. We both used to be meat-eaters but switched to the joys of living life on the veg. Our mission is to show that you really can enjoy the best of both worlds, whether that’s eating vegan food or switching to electric driving – the food is just as delicious, and the cars are just as fun to drive!”

BOSH! co-founders Henry Firth & Ian Theasby

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“BOSH! are perfect ambassadors for MINI and our electric vehicle, demonstrating how making simple lifestyle changes can have great benefits, and we’re really looking forward to working with them throughout 2021.”

David George, Director, MINI UK

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MINI launched its first fully electric vehicle (EV) in 2020, and it’s been a roaring sales success ever since. With its hallmark MINI features and the added benefits of EV technology, acceleration of 0-62 in 7.3 seconds and a range of up to 145 miles (WLTP) on a single charge, the car is the perfect choice for the environmentally conscious who don’t want to compromise on style or substance.

The MINI Electric is available in three different trim levels, as well as the new Electric Collection model. Find out more HERE.

Find out the benefits of switching to electric

View our MINI Electric offers

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