BMW Personalised Pricing

BMW Personalised Pricing is specifically designed and priced for cars over 3 years old.

BMW Personalised Pricing

If your BMW is over three years old, BMW Personalised Pricing offers up to a 40% discount on any parts needed when your car is serviced at Lloyd BMW.

But while the savings change depending on your car’s age, you can be certain we’ll only ever use Genuine BMW Parts that have been designed especially for our cars. They will always be expertly installed by our BMW Trained technicians, plus all parts and labour come with a two-year warranty for extra peace of mind.

BMW Personalised Pricing provides perfectly tailored solutions, ensuring that your pride and joy gets the service it deserves.

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What is Personalised Pricing?

Once your BMW turns 3 years old, the benefits of bringing your vehicle to a BMW retailer don't stop there. 

Discounted Labour

Discounted Oil

Discounted Parts

What's included?

Oil and Filters

A manufactuer trained Technician will inspect your vehicle's fluid level and change the oil of your vehicle depending on whats required, using only Genuine BMW Engine Oil*. 

They will replace the oil filter, regardless of its condition. Your BMW will be returned to you washed and vacuumed so it looks spotless for your return.

Brake discs and pads

There are four different options for you to choose from:

  • Brake pads and brake pad wear sensor replacement (Front)

  • Brake pads and brake pad wear sensor replacement (Rear)

  • Brake pads and brake pad wear sensor and brake disc replacement (Front)

  • Brake pads and brake pad wear sensor and brake disc replacement (Rear)

​​​​​​​Whichever option you choose, all parts used are Genuine BMW parts, which come with a 2 year warranty. 


There are two BMW inspections offered as part of the Value Service. Both of these inspections include:

  • Oil & filter change
  • Renewal of your air conditioning & climate control system's micro filters
  • Inspection of the electric and fluid systems

The extended inspection offers all of the above as well as:

  • Spark plug or fuel filter changes
  • Air filter replacement

Whichever option you go for, all work carried out during the inspections will be logged and noted on your BMW service history.

Lloyd Personalised Pricing Benefits

Only Genuine BMW Parts and oil used (if required)

Using genuine BMW parts and oil during servicing ensures the optimal performance and longevity of your vehicle.

Manufacturer trained technicians

We are committed to employing manufacturer trained technicians so that your vehicle is in the hands of experts who have in-depth knowledge about BMW's intricate systems.

2 year parts warranty

Complimentary refreshments and WiFi whilst you wait

Competitive prices

Collection & Delivery Service

Collection and delivery service*

This service eliminates the hassle of bringing your car to the service centre.

Why choose Lloyd BMW Personalised Pricing?

Why choose Lloyd BMW Personalised Pricing?

All parts fitted come with a two-year unlimited mileage warranty and you will receive the same level of technical expertise on your BMW for a competitive rate. We will also apply any quality enhancements that may be due completely free of charge, something only a BMW retailer can offer you. 

Book your Service

Book your Service

Select your nearest Lloyd BMW retailer and book your BMW Service today. Our Online Service Booking form is available 24 hours a day, 7 days a week for your convenience.

Book your Service online today

Get in Touch

Lloyd BMW Personalised Pricing

Simply fill in your details below and we’ll get back to you. Alternatively, you can call your local centre by telephone.

We will only contact you about the vehicle, product or service you have requested details on. At Lloyd Motors Limited, we also have exciting offers and news about our products and services that we hope you’d like to hear about. We will treat your data with respect and you can find details of our privacy policy.

Customer reviews


Rating based on 5,433 verified reviews

Rating based on 5,433 verified reviews

The service department are always so friendly, knowledgeable and accommodating. Thank you.
Lorraine Parkinson
Blackpool BMW - March, 2024
Great showroom
Grahame Thurkle
Newcastle BMW - September, 2023