Our Data Promise to You

We promise to look after your personal information (data) properly

Lloyd Motors Limited is absolutely committed to respecting and protecting your personal data whilst it is in our care under our three corporate values of honesty, safety, and openness. We collect your personal information because it helps us to understand your needs and guides the way in which we interact and communicate with you about our products and services both now and in the future. We have strict policies and procedures in place to protect your data when we acquire it, when we process it in order to provide you with the services you have requested or, where you have given us your permission to do so, to send you information that we think you’ll find interesting, and thereafter when we store your data on our secure servers.

Processing your data lawfully

We will process your data strictly in accordance with the Data Protection Act 2018, the General Data Protection Regulation (EU) 2016/679) (“GDPR”) and the Privacy and Electronic Communications Regulation 2003, under our chosen lawful reason of legitimate interests which means we will only use it for the purposes for which it was collected. For the purpose of the GDPR we are the data controller of information provided through our Site/locations. Our Data Controller Registration is Z6722541.

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Legitimate Interests

We will normally use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.

  1. To verify the accuracy of information that we hold about you and create a better understanding of you as a customer.
  2. To respond to your enquiries and fulfil any requests you make to us.
  3. To provide vehicle support and service activities.
  4. To analyse, evaluate and improve our sales and service performance so that your visits and use of our website are more useful and enjoyable.
  5. To send you marketing information from time to time after you have purchased a product or service from us or made a purchasing enquiry. We will only contact you with information about products or services which we feel are relevant to your needs and may be of interest to you. You have the right to object to us sending you this information at any time.
  6. To contact you with targeted advertising delivered online through social media and other platforms operated by other companies, unless you object.
  7. To identify and record when you have received, opened or engaged with our website or electronic communications. (Please see our cookie policy for more information)
  8. For network and security purposes i.e. in order for us to take steps to protect your information against loss, damage, theft or unauthorised access.
  9. To comply with a request from you in connection with the exercise of your rights.
  10. To inform you of updates to our terms and conditions and policies.

Under some circumstances we may process your personal information under a different lawful reason:

Legal obligation

We may process your personal information to comply with our legal requirements (for example to register your car with the DVLA)

Vital Interest

Sometimes we will need to process your personal information to contact you if there is an urgent safety or product recall and we need to tell you about it.


We will only process your personal information to contact you with direct marketing material from time to time about promotions, events, products, services or information which we feel are relevant to your needs and may be of interest to you.

You can withdraw your consent at any time by contacting us on the details provided.

Do we share your data with other companies?

We may share your data with other group companies, our Franchise partner and other associate companies only within the UK to fulfil the requirements of your purchase or services both now and in the future. We may pass your data to an organisation who may contact you to assist in statistical analysis but will not divulge it to any other organisation unless we are obliged to disclose your data by law. You will be informed at point of sale as to who we will share your data with. This will depend on the actual product or service purchased.

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We do not sell your information to third parties. However we will from time to time disclose your information to our franchisors and third party suppliers relevant to the products and services you have purchased so they may supply the relevant product or service to you.

We take steps to ensure that any third-party suppliers or franchisor who handle your information comply with data protection legislation and protect your information just as we do. We only disclose personal information that is necessary for them to provide the service they are undertaking for you.

In some circumstances the third party supplier will be the data controller of your personal information, (for example a Finance Company). A list showing where to view their Privacy Policy and all other Suppliers’ Privacy Policies is available on https//

How do we keep it secure?

Our servers are protected using HTTP and SSL technology, so whilst your data is in our care we know it’s as secure as it can be. We will minimise your data to eliminate any unnecessary duplication and we always ensure that the privacy of your information is paramount when designing new systems for data processing. Our staff are trained in data security, and our policies and procedures help them to understand what is required under their obligations to us, and their responsibilities under the Data Protection Act 2018 and other policy legislation.

How long will we keep your data?

Your data will be kept for the length of time specified by whichever current regulation applies to each category after which it will be deleted. We will restrict the length of time any sensitive personal data is held by us to that required for its initial use only. It will be deleted immediately thereafter.

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We do not retain personal information for longer than is necessary.

If we have a relationship with you (e.g. you are a customer), we hold your personal information normally for 6 years from the date our relationship ends.( 10 years for product liability) We hold your personal information for this period to establish, bring or defend legal claims. Our relationship may end for a number of reasons including where the vehicle warranty expires or we have been made aware that you no longer drive that vehicle.

Where we have obtained your personal information following a request for information, test drive, brochure, quotation or any other information on any of our retailed products or services, we hold your personal information for a maximum of three years from the date we collect that information, unless during that period we form a relationship with you e.g. You purchase or lease a vehicle. We hold your personal information for this period to give us an opportunity to form a relationship with you.

The only exceptions to the periods mentioned above are where:

  1. The law requires us to hold your personal information for a longer period, or delete it sooner.
  2. Where you have raised a complaint or concern regarding a product or service offered by us, in which case we will retain your information for a period of 6 years (10 years for Product liability) following the date of that complaint or query; or
  3. You exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law.

Can you access your personal data which is held by us? (Your Rights)

We are always happy to continue to tell you what personal information of yours we hold on an informal basis as we have always done in the past and to update it accordingly. However, under the General Data Protection Regulation you may formally ask to see what personal data of yours we hold by means of a Subject Access Request and have the formal rights of rectification and under some circumstances the rights to erasure, to restrict and object to the processing. You will also have the rights to information about any automatic processing. You may exercise these rights or ask any questions regarding our data protection policy by contacting the Data protection Officer at and of course you have the right to complain to the UK regulatory body the Information Commissioners’ Office who you can find at Notwithstanding this, we welcome any input you care to give us in the course of our normal business transactions about changes to your personal data and we will incorporate them into our records straight away.

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You have a number of rights in relation to your personal information under data protection law. In relation to most rights we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases we will respond to you within 30 days after we have received any request (including any identification documents requested.) There will normally not be any charge for this.

You have the right to:

  1. Ask for a copy of the information we hold about you.
  2. Correct and update your information.
  3. Withdraw your consent (where we rely on it)
  4. Object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object.
  5. Erase your information (or restrict its use), provided we do not have any continuing lawful reason to continue to use and process that information.
  6. Transfer your information in a structured data file (in a commonly used and machine readable format), only where we rely on your consent to use and process your personal information.

You may formally exercise the above rights and /or manage your information by contacting us using the details below:

Post: Lloyd Motors limited, Montgomery Way, Rosehill, Carlisle, Cumbria, CA1 2RP, UK
Phone: 01228 599000

If you have any specific data protection concerns or a complaint, you can address it to our Data Protection Team at

If you are unhappy, you have the right to lodge a complaint with The Information Commissioner’s office whose contact details are:

Information Commissioner’s Office
Wycliffe House
Water Lane
Call: 0303 123 1113

What about the ‘technical stuff’ (Cookies)

“Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing a website. Lloyd Motor Group uses cookies for several reasons:

  • To provide you with a more personal and interactive experience on our sites.
  • For statistical purposes to track how many users we have, and how often they visit our websites.
  • We use organisations to collect anonymous user information, so they can analyse how the website is being used and the number of visitors. To show you adverts that you may be interested in and to control the number of times you see them and measures the effectiveness of the ad campaign.

You can accept or decline cookies, but please be aware that for some parts of our sites to work, you will need to accept cookies.

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Categories Of Cookies

We divide cookies into categories depending on their function and purpose. The usage of categories is shown below:

Strictly Necessary Cookies

  • Provide authentication allowing you to log into your user account.
  • Help you to select either product or services.
  • Remember your previous actions such as your previous cookie consent choices.

Performance and Statistics Cookies

  • See how visitors engage with our website.
  • Find out more about visitors’ journeys between pages.
  • Improve our website and tailor it to your needs.

Cookies for Marketing Purposes
  • Make advertising content or online banner advertisements more relevant to you and your specific interests.
  • Create online advertising that engages the right people with the right information.
  • Prevent the same advertisements from continually appearing.
Functional Cookies
  • Remember your selected products and services.
  • Deliver multi-media content according to your technical needs.
  • Keep your details secure when you are logged in.
You Are In Control

You can withdraw your consent at any time, change your preferences and get detailed information about the individual cookies on our website including our use of them and how to reject them by visiting our Cookie Policy.

It’s all about trust and confidence

Lloyd Motors Limited takes the utmost care to protect and secure your personal data always when it is in our possession under our corporate values of honesty, safety, and openness. We only lawfully collect it, process it and share it with other organisations strictly for the purpose for which it was obtained. We will tell you what data we collect, why we process it and who we share it with and why. We will always do this with the greatest transparency possible and grant you your individual data protection rights without hesitation. We will never divulge your data to any other organisation unless we are obliged to disclose your data by law. We will only hold your personal data for the periods defined by current regulations and will delete it immediately afterwards. When we send you direct marketing information we will always give you the opportunity to opt out on every occasion. You can have the confidence to safely trust us to look after your personal data as you can have the confidence to safely trust us to look after your motoring needs.

We are proud that you have given us your trust and we promise to honour that trust in the protection of your data.

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