Retail Sales Manager

Are you an experienced Retail Sales Manager looking for your next challenge, or an ambitious automotive sales professional ready to take the next step in your career? If so, this could be the perfect opportunity to join a successful team and accelerate your career in automotive retail.

Lloyd Motor Group has a fantastic opportunity for a Retail Sales Manager to join the sales team at Lloyd MINI based in Cockermouth.

Salary: Basic Salary £30,000 - £36,000 DOE + Bonus
Hours: Working 5 days per week

Role responsibilities:

For this role you will be the driving force behind the daily performance of the sales floor. Reporting directly to the General Sales Manager, your role is to drive the department forward. You will be focusing primarily on enquiry management, developing sales strategies, managing stock, coaching Sales Executives, and ensuring both the customer experience and showroom standards reflect the Volvo and Lloyd brand values.

This is a hands-on, high-impact role ideal for someone who leads from the front and thrives on getting the best out of people and processes.

Sales & Enquiry Management

• Own daily sales operations and lead follow-ups across all channels.
• Maximise lead conversion and drive team performance to exceed targets.
• Monitor sales KPIs and ensure prompt, professional enquiry handling

Team Leadership

• Coach and develop Sales Executives through regular 1:1s and daily goal setting.
• Lead energising morning meetings and foster a high-performance culture.

Marketing & Campaigns

• Work with the GSM and marketing team on campaigns and promotions.
• Contribute fresh ideas to boost showroom traffic and digital engagement.
• Track campaign results and refine strategy as needed.

Compliance & Reporting

• Ensure compliance with FCA, GDPR, and Volvo UK standards.
• Report sales performance and forecasts accurately.
• Support audits and maintain dealership standards.

The ideal Retail Sales Manager will hold the following skills and experiences:

• Previous experience in an automotive sales.
• Must be able to prove a sense of urgency, energy and commitment to the role.
• Strong understanding of modern lead management and CRM systems.
• Proven ability to lead, coach, and inspire a sales team to hit and exceed targets.
• Excellent communication, organisational, and customer service skills.

Rewards and Benefits:

• 33 days of annual leave, inclusive of Bank Holidays.
• Healthcare cash plan.
• Employee vehicle-discount schemes.
• Cycle to work scheme.
• Eyecare vouchers.
• Free flu jabs.
• Pension scheme. (Life cover included)
• Internal and manufacturer training.
• Staff referral scheme.

About Lloyd Motor Group:

Founded in 1976, Lloyd Motor Group is one of the UK's largest family-run car retailer groups, with 40 retailers across Northern England and Southern Scotland. Representing prestigious brands like BMW, MINI, Land Rover, BYD, Volvo, Kia, Volkswagen, Skoda, INEOS, Honda motorcycles and BMW Motorrad, we've built our reputation on exceptional customer service delivered with a professional yet personal touch. Join our passionate team and you'll find a supportive culture that values your contribution, invests in your development, and empowers you to grow while making a real difference in a company where people are our greatest asset.

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