Marketing Analyst

Job Title: Marketing Analyst

This is an in-person role. You must be able to relocate or reasonably commute.

Salary: £25,000

Location: Carlisle

Following an internal promotion, Lloyd Motor Group have an opportunity for a Marketing Analyst to join our marketing team. This position will support our growing sales and marketing activity.

Based in the marketing department in Carlisle, you will work directly with the marketing team to help support our automotive retailers across the North of England and the Scottish Borders.

You will provide analytical support, research, and insights and take the lead on all aspects of e-commerce measurement and reporting, from analysing campaign results to determining ROI for marketing activity.

You will be adept at data analysis and have a keen eye for detail; creative in coming up with solutions to complex problems, you will enjoy working with various stakeholders to understand their needs and deliver exceptional results.

This is a fantastic opportunity for an enthusiastic individual to take ownership of this role and impact the company’s growth. You will have the chance to develop your career in a dynamic and supportive environment.

Responsibilities will include:

• Reporting on campaign performance and marketing KPIs like leads, conversion rates, website traffic and engagement metrics.
• Analysing data through Excel to produce strategy reports.
• Using campaign data to optimise performance and other marketing activities.
• Utilizing tools such as Google Analytics and Looker Studio, or similar data analysis platforms, to provide senior stakeholders with meaningful insights and key performance metrics.
• Using this data to proactively inform and collaborate with the digital marketing team, marketing managers and sales teams, sharing lead generation successes and areas for improvement.

• A relevant university degree or qualification is desirable.
• Excellent analytical and problem-solving skills.
• Strong Excel skills and comfortable working with numbers and analysing data.
• The ability to work independently and as part of a team.
• Strong communication and presentation skills.
• Ambitious with a keen interest in developing your career.
• A natural 'can-do' attitude with a strong willingness to learn.
• Organised, deadline-driven and adaptable, thriving in a busy and fast-paced environment.
• Self-motivated, energetic, and urgent when approaching all tasks.
• Commercially astute.
• An interest in moving into marketing and e-commerce analytics, if not already working within that space.
• Full UK driving licence as travel is required to our Retail Centres and supplier meetings.

About Us:
Founded in 1976, Lloyd Motor Group has been a trusted name in the automotive industry for nearly half a century. Our retail and service centres represent some of the world's premier automotive brands, including BMW, MINI, Jaguar, Land Rover, Volvo, Kia and Volkswagen.

Rewards and Benefits:
As well as a competitive salary, we offer the following benefits:

• 30 days holiday a year (including Bank Holidays), plus an extra day off on your birthday.
• Pension scheme with life cover (including independent financial advice).
• Healthcare cash plan.
• State-of-the-art working environments and facilities.
• Employee vehicle discount schemes.
• Refer a friend or customer scheme.
• Free staff parking (at most of our sites or subsidised parking).
• Highstreet discounts and cashback.
• Health and well-being employee assistance programme.
• Childcare vouchers.
• Cycle to work scheme.
• Eyecare vouchers.
• Free flu jabs.
• Social events.
• Gym membership discounts.
• Dedicated internal and manufacturer training and development programmes to nurture you through your career and make the most of your talent.