Volkswagen Brand Manager

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An exciting opportunity has arisen for a Brand Manager to join the busy Sales department at our Lloyd Volkswagen site based in Workington

Hours: 45+ hours per week
Salary: £30,000 with OTE £60,000

This role attracts the benefit of a company car

Role responsibilities:

  • Managing the team of Sales Executives and Business Managers
  • Leading and motivating the team to meet sales targets on vehicles and finance and insurance products
  • Liaising with customers, both face-to-face and by phone/email
  • Working to market vehicles and services on offer both in the dealership and online
  • To ensure delivery of excellent customer service within all areas of responsibility
  • Handling any customer complaints in an efficient and effective way
  • Collating finance proposals for customers
  • To ensure full compliance to FCA guidelines on the selling of financial services products by all relevant staff.

To be successful in this role, you will have previous experience as a sales leader within the automotive industry. Whilst brand experience is preferred, it isn’t essential.

In addition to your experience, you will demonstrate the following skills & experience:

  • FCA Accredited
  • Excellent relationship building skills with internal and external stakeholders
  • Ability to lead and motivate a team to meet a goal
  • Commercial awareness and financial analysis
  • Self-motivated and ability to work under pressure
  • A calm and professional manner
  • IT literate & full UK driving licence

Company Benefits:

  • 30 days holiday a year (inclusive of Bank Holidays), plus an extra day off on your birthday.
  • Healthcare cash plan.
  • Employee vehicle-discount schemes.
  • Highstreet discounts.
  • Cycle to work scheme.
  • Eyecare vouchers.
  • Free flu jabs.
  • Pension scheme.
  • Life Cover.
  • Internal and manufacturer training.
  • Staff referral scheme. 

About Lloyd Motor Group:

Founded in 1976, Lloyd Motor Group is one of the UK's largest family-run car retailer groups, with 40 retailers across Northern England and Southern Scotland. Representing prestigious brands like BMW, MINI, Land Rover, BYD, Volvo, Kia, Volkswagen, Skoda, INEOS, Honda motorcycles and BMW Motorrad, we've built our reputation on exceptional customer service delivered with a professional yet personal touch. Join our passionate team and you'll find a supportive culture that values your contribution, invests in your development, and empowers you to grow while making a real difference in a company where people are our greatest asset.

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Benefits of Working With Us

Healthcare plans benefit icon

Healthcare Plans

Medicash healthcare cash plan is available for all colleagues.

Holidays benefit icon

Holidays

30 days of holiday a year. Plus an extra day off on your birthday.

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Retail Discount Scheme

Highstreet discounts and cashback opportunities.

Refer a friend scheme benefit icon

Refer a Friend Scheme

Colleague incentive of £500 for recommending great people to join us.

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Great Facilities

We take pride in our state-of-the-art working environments and facilities.

Staff parking benefit icon

Staff Parking

Free staff parking at the majority of our sites or subsidised parking.

Customer Reviews

4.4/5

Rating based on 9,564 verified reviews

Rating based on 9,564 verified reviews

Kia-Logo
Wonderful personal service and a smooth purchase.
Alan Cleaver
West Cumbria Kia - July, 2025
Volvo-Logo
Wow I phoned and ordered a couple of parts from their parts store and they were delivered the very next day. Fantastic service.
Stan A
Carlisle Volvo - June, 2025
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I would highly recommend this branch to everyone, you won't be disappointed. Thank you, I love my new vehicle.
Michelle Allenby
Ripon Land Rover - November, 2024