Product Specialist

We have exciting new opportunities for Product Specialist to join our new car sales team at Lloyd BMW, Cockermouth retailer. 

Your role

It’s important to understand that the specialist role, or as some retailers call them a Product Genius, is not a ‘sales’ role. Your job is to share your passion for our products in a pressure-free way. In many ways, you will be a ‘brand ambassador.’ The aim is to make customers feel excited about the cars – and impressed that they are getting a personalised service.

One of the great things about the job is that you’ll get to test drive every car we sell. That way you can truly bring the driving experience to life. But it’s not just about highlighting the cars performance or features. It’s about understanding the customer and how different cars and options will suit them.

Day to day activities shall include the following: -

• Provide an engaging, warm point of contact for customers, whether that is in the showroom or when responding to digital enquiries.
• Imparting in-depth knowledge and expertise to customers, using available resources and your own initiative to grow an understanding of BMW products and technologies as well as developments across the automotive industry.
• Understanding customer requirements, by listening to their questions and aspirations, creating a non-pressured, non-threatening sales environment.
• Promoting the BMW brand, products and technologies, sharing information, features and benefits in a friendly, understandable way.
• Completing product presentations, test-drives and vehicle handovers, enhancing the customer experience at every point of contact.
• Embracing the latest technology available, including tablets and video, to help customers through the buying process. This includes creating personalised videos to send to customers.
• Supporting off-site events, acting as an ambassador for your retailer and the BMW brand.
• Assisting sales team with showroom displays and working closely with the Sales Executives with customer conversion.

Ideal Candidate

For this role, we are looking for an individual who has great communication skills, a passion for BMW products and technology and have an outstanding attitude towards delivering the best customer service. You must be able to assimilate information quickly and have excellent attention to detail and listening skills.

You must be IT literate (PC, Microsoft and web literate), and hold a full UK driving licence.

Salary: £24,000

Hours of Work: 45 hours per week on a 2 week Rota.

About Us

Founded in 1976, Lloyd Motor Group has supported drivers and their families for nearly half a century. As a trusted partner to BMW, MINI, Jaguar, Land Rover, Kia, Volvo, INEOS, BMW Motorrad and Honda Motorcycles, we have built lasting relationships with the world's leading automotive brands. Equipped with a wealth of knowledge and expertise, our team of dedicated industry professionals are market leaders in supporting customers with their vehicle needs. We provide premium automotive experiences from thirty-three state-of-the-art retail and service centres across Cumbria, Lancashire, North Yorkshire, the North East and the Scottish Borders. The company is family-owned and now employs over 1,200 people, all dedicated to providing exceptional service standards and attention to detail on which we have built our reputation.

Rewards and Benefits:

We offer the following benefits:

• 30 days holiday a year (inclusive of Bank Holidays), plus an extra day off on your birthday.
• Healthcare cash plan.
• Employee vehicle-discount schemes.
• Highstreet discounts
• Childcare vouchers.
• Cycle to work scheme.
• Eyecare vouchers.
• Free flu jabs.
• Internal and manufacturer training.

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