MINI showrooms welcome canine customers with Dogs Trust.
Over the past year, to become the first Dogs Trust approved, dog-friendly car retailer, the 131-strong network of MINI retail centres have been going through a rigorous training programme, Dog Friendly Workplaces, developed and implemented by Dogs Trust Canine Behaviour experts, to make sure they provide pooches and their humans with the paw-fect service and experience.
“This is a really exciting next step in our work with Dogs Trust to help support our MINI and dog-loving customers. We recognise the big love they have for the dogs in their lives and now our four-legged fans will be able to enjoy the VIP treatment in all of our showrooms across the country,”
Colette Healy, General Manager, Marketing and Product for MINI UK.
MINI worked with a team of Dogs Trust experts to create bespoke online training modules for staff across all retailers covering topics such as how to keep dogs safe in showrooms by creating dog-free and dog-friendly spaces, how to approach a dog, how to avoid hazards for dogs as well as how to manage four-legged customers to make both human helpers and dogs feel at ease. The next phase of the partnership is to deliver further in-depth training to nominated Dog Champions across the retailers to enhance the two and four-legged customer experience at showrooms across the UK.
“Dogs are an important part of family life – and now there are more dogs in this country than ever before, retailers are starting to give serious consideration as to how they can support their dog-owning customers. We’re thrilled to be driving the way forward with MINI to build an accepting dog-friendly culture,”
Rachel Casey, Director of Canine Behaviour and Research at Dogs Trust.
Last year, a survey conducted amongst MINI UK customers showed that 9 in 10 dogs (91%) were happy riding in a MINI, rising to 95% for MINI Clubman owners, confirming every MINI model has features that make it ideal for dog owners and further emphasising the importance of implementing dog-friendly showrooms.
Whilst all MINI UK retailers will be welcoming dogs through the doors, the brand is also continuing its work to help make sure they travel safely and enjoy the ride by working with Dogs Trust canine behaviour experts to educate consumers on best practice for dogs and car journeys.
To sniff out your local dog friendly Lloyd MINI showroom, please click below.