09 August 2023

Discover the New MINI Family’s Cutting-Edge Technology

Industry News

MINI is taking a quantum leap into the digital age with its new model family. At the heart of the action is the iconic central instrument – the MINI Interaction Unit. The round OLED display, with its 240 mm diameter and rich colours, blends perfectly into the interior of the new MINI family, and its positioning within the cabin allows it to be used comfortably by the driver and front passenger.

“We are taking a massive leap into the digital world with the new MINI family and, in so doing, underscoring the charismatic heritage of the brand. The iconic central display in the new MINI family is round and will be filled with round content for the first time. I am convinced that the digital power of the new models will delight MINI customers around the world,”
Stefanie Wurst, Head of the MINI brand

"We are presenting our all-new MINI family with a unique technology package. It is based on the latest tech stack from BMW and brings a very specific MINI flavour to signature brand-defining functions such as the Experience Modes and the voice assistant. The result is a display of cutting-edge digital fireworks with a sharp eye for detail.”
Frank Weber, Member of the Board of Management of BMW AG, Development

Read on to discover the digital highlights of the new MINI family.

The new MINI Operating System 9
MINI Experience Modes
Unmistakable Sound for All-Electric MINI Models
MINI Intelligent Personal Assistant
MINI Navigation
The New MINI Connected Store
MINI Digital Key Plus
Remote Software Upgrades Now Standard


The new MINI Operating System 9

The new MINI Operating System 9 has optimised interaction for touch and voice control. The reduced design uses all-new graphics to create an extremely modern look. Static and dynamic elements blend naturally into the circular form of the OLED display, following a clear structure, and micro-animations enhance the already extremely intuitive interaction between the driver and central instrument.

Depending on the Experience Mode selected, a single tap on the speed display transforms the entire MINI Interaction Unit into a MINI-typical speedometer.

MINI Experience Modes

The emotional connection between the new MINIs and their drivers steps up another degree with the MINI Experience Modes. Standard specification includes the Core, Green and Go-Kart Modes, each of which has its own specific user interface design. The Experience Modes can optionally be taken to the next level by the additional, coordinated use of light and sound. Drivers can immerse themselves in up to eight different worlds in the interior of the new-generation MINIs thanks to the MINI Experience Modes, with a distinctive jingle for each Mode indicating it has been activated. 

A particular highlight is Personal Mode, which allows customers to turn their own pictures from their smartphone gallery into the background for the MINI Interaction Unit using the MINI App. An optional projector on the back of the OLED display also bathes the dashboard in coordinated colour worlds and patterns.

Learn More about Each MINI Experience Mode

Unmistakable Sound for All-Electric MINI Models

The brand-typical soundscapes of the new MINI family are also part of the digital user experience. The spread of options includes all-new driving sounds in the interior, an unmistakable MINI brand sound to confirm the car’s identity from the outside, jingles for the new MINI Experience Modes and 30 new sound signals with information and warning functions.

The new sounds bring extra emotional appeal to the interior of the MINI and shape its acoustic statement to the world beyond. They provide the cars with a distinctive, MINI-typical identifying feature on an acoustic level. The first customers to experience the new sounds will be drivers of the new MINI Cooper Electric.

MINI Intelligent Personal Assistant

This is the first time a full-capability voice assistant will be included in models from the MINI brand! The MINI Intelligent Personal Assistant can be activated using the greeting “Hey MINI” or by pressing the push-to-talk button on the steering wheel. The voice-controlled interaction on the circular OLED display takes place in the form of an animation made up of graphical elements, typography and an avatar. For the visualisation, users can choose between “MINI” – a stylised representation of a MINI – and optionally “Spike”, a familiar figure already to many MINI fans.

Navigation, telephony, radio and temperature, can all be controlled by voice command. The driver can also make travel-related requests or wishes, such as “What’s the weather in... /at my destination?” and “Show me charging stations along the route”. If the customer expresses a wish, e.g. “I’m hungry” or “I’d like a coffee”, relevant options in the vicinity are displayed and route guidance to the desired destination.


MINI Navigation: Fresh Map Designs and Cloud-Based Navigation

The cloud-based navigation system represents a major improvement in performance over the preceding generation and offers exceptionally intuitive destination entry. It enables very fast and dynamic route calculation based on precise real-time traffic data transmitted at short intervals, which is then combined with forecasting models. When the navigation app is selected, the map takes up the entirety of the circular display. The colour scheme for the map graphics changes to match the selected MINI Experience Mode, while buildings can also be shown in 3D if desired.

In all-electric MINI models, as soon as the destination has been entered, a charging-optimised route will be calculated if the vehicle’s current range is not enough to reach the destination.


The New MINI Connected Store

The new MINI Connected Store combines with the optionally available MINI Connected package to provide access to a constantly evolving variety of practical and entertaining apps, including apps for gaming and music or video streaming. 

Following its introduction in current BMW models, a form of in-car gaming unique in the automotive sector now also awaits customers of the new MINI family. For example, the driver and passengers can play casual games in the AirConsole App when the vehicle is stationary as a way of passing time while waiting for the high-voltage battery to recharge.
Music streaming apps such as Spotify have been adapted for MINI Operating System 9 so that they integrate perfectly into the circular MINI Interaction Unit. 


MINI Digital Key Plus

The new MINI family of models will offer customers another highlight feature in the form of the MINI Digital Key Plus. Once this has been set up on a compatible Apple, Google or Samsung device, drivers will be given a friendly welcome as soon as they approach the new MINIs thanks to their ultra-wideband technology. The welcome sequence is continued inside the car after the door has been opened and concludes with a personalised greeting courtesy of the MINI ID functionality. And this all happens without the driver even having to take their smartphone out of their pocket or bag. Keys can be passed on to friends or family easily and securely from the Apple or Google wallet using the native “share” function familiar from many apps.

Remote Software Upgrades Now Standard

As a member of the BMW Group family, the MINI brand is benefiting from over five years of experience in over-the-air upgrades with BMW. The software architecture of the new MINI family employs the same software for Remote Software Upgrades that has benefited from ongoing development in BMW models since 2018 and ensures updates are carried out smoothly and securely. In this way, the new MINIs will receive free Remote Software Upgrades several times a year for quality improvements. Depending on the country, vehicle model, specification and vehicle status, the upgrades may also add new features or improvements to functions free of charge.

*The availability of digital services varies by country, vehicle model and equipment. Selected functions can be rolled out via remote software upgrade after market launch.



In the foreground when Core Mode is selected is the main menu with the MINI widgets. The user interface is in the MINI colour shade Laguna, an elegant, puristic and modern-looking choice. The projection and ambient lighting automatically adapt to this colour. The dashboard is immersed in the projection design of Core Mode. The “Core” driving sound becomes the new electric MINI brand sound and is the only tone that can be heard not only in the interior, but also from outside the car (as acoustic pedestrian protection). This is an inviting, energising and stimulating MINI brand sound.


Ultra-dynamic and brimming with motor sport DNA, Go-Kart Mode cloaks the display and the interior as a whole in the colour shades Anthracite and Red. The MINI Interaction Unit adopts a sporty speedometer – if the driver wishes, across its full surface area. The projection and ambient lighting are adjusted automatically to the Go-Kart colours. The dashboard is draped in the projection pattern of Go-Kart Mode, and the throttle response of the accelerator pedal is optimised for dynamic driving. The Go-Kart driving sound – intended to raise the sporty driving experience another notch – is marked out by strongly pronounced pitch and fall, and as such provides a fitting soundscape for agile and dynamic driving.


By concentrating on the essential details, this green-hued mode accentuates the more sustainable side of MINI mobility. The ambient lighting is green. The animal animations indicate through both their colouring and their character which efficiency level (high, medium, low) the driver is currently achieving. The throttle response of the accelerator pedal is optimised for efficient driving.


The colours, animations and layout in this puristic mode are deliberately calming and understated. The Balance driving sound is based on the noises heard in a forest at different times of the day and night – from the rippling of a stream and the chirping of crickets to the rustling of the wind in the treetops. The soundscape this creates will provide a feeling of relaxation and wellbeing on board future MINI models.


In this mode, the heritage of classic MINIs is celebrated to full effect with a serif typeface and large speedo, and presented with a modern trim element against a light background. Timeless Mode will also be a very attractive option for night-time driving, with the design and projections adapted accordingly. Tradition and progress merge into one in the MINI “Timeless” driving sound. Here, engine sounds generated by conventionally powered models – from the classic MINI to the MINI John Cooper Works GP – are sampled and blended with a futuristic interpretation of the MINI “Core” driving sound to create an acoustic journey through time.


This mode focuses on the presentation of media content. The colours in the user interface design and for the projections and ambient lighting in the car interior are sourced from the cover artwork for the music currently being played using automatic colour selection technology.


The possibilities are boundless with Personal Picture Upload. Personal Mode breaks new ground in terms of personalisation and adjustability. Here, customers can select their own pictures to be used for the background of the MINI Interaction Unit via the MINI App. As in Vivid Mode, a matching colour is automatically selected from the relevant image for the interior lighting and dashboard projection.


Trail will be the Experience Mode for the adventurers and explorers on board the MINI Countryman. A virtual compass and vehicle inclination data displayed symbolise the joy of discovering pastures new off the beaten track.

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