17 October 2023

Defender Limited Edition Model Celebrates Partnership with Rugby World Cup France 2023

Industry News

image source: media.landrover.com

Defender is celebrating Rugby World Cup 2023 and the spirit of achieving more with the introduction of a Rugby World Cup 2023 Limited Edition. As worldwide partner, the exclusive set of just 23 unique vehicles have been introduced to the French market, inspiring Defender brand enthusiasts to embrace the impossible with an exclusive Limited Edition vehicle.

image source: media.landrover.com

Taking inspiration from The Defender Trophy Car for Rugby World Cup 2023 – which has been touring France showcasing the famous Webb Ellis Cup – the Limited Edition Defender 110 is crafted in a unique specification.

The exterior is finished in Santorini Black, with 22-inch Satin Gold alloy wheels, matching bumper inserts, Defender script and signature graphic, as well as Rugby World Cup 2023 logos on the fender behind the front wheel. 

At night, unique puddle lamp graphics with the Rugby World Cup 2023 logo differentiate the Limited Edition Defender.

image source: media.landrover.com

image source: media.landrover.com

Inside, each Rugby World Cup 2023 Limited Edition Defender is trimmed with Windsor Leather finished in Ebony, with matching Ebony headlining and blue contrast stitching on the seats and mats, plus an embroidered Rugby World Cup 2023 logo on the front headrests.

Further exclusivity is created by a laser-etched fascia end cap on the dashboard, with ‘Rugby World Cup France 2023’ script, and '1 of 23' on each model. This is complemented by illuminated tread plates with the same script and number.

image source: media.landrover.com

Defender's partnership with Rugby World Cup France 2023 celebrates shared values. Rugby and Defender are cast from the same mould – made for strength, durability, and versatility.

These common values are found in Defender’s tough design and extreme performance: robustness and strength are highlighted through the presence of the grille, the powerful wheel arches, and the distinct rims, which underline the unique character of the vehicle.

Using the P400e plug-in electric hybrid powertrain, the Limited Edition Defender is powerful and efficient, with unstoppable capability and exceptional performance. It will be offered to 23 handpicked customers in France.

image source: media.landrover.com

The Rugby World Cup 2023 Limited Edition Defender will be presented for the first time at Le Palais de Tokyo on 7 September, during an exceptional evening where an international artist will perform in front of key opinion leaders, VIPs and media, marking the start of this global event for Defender.

Throughout Rugby World Cup 2023, invited guests will have the chance to discover the Rugby World Cup 2023 Limited Edition on display at the Defender Houses in Paris, Marseille, and Nice, where they have the opportunity to be immersed in curated experiences befitting the Defender brand.

All 23 Rugby World Cup 2023 Limited Edition Defenders will be delivered to clients from March 2024.

To explore the Defender range, click here.

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