Our Partnership with Cumbria Tourism Powers Ahead

We’re delighted to announce that our partnership with Cumbria Tourism is powering ahead. Last week, the Cumbria Tourism team collected their latest demo from Lloyd South Lakes BMW – a BMW 225e Active Tourer Plug-In Hybrid.


Cumbria Tourism's Managing Director, Gill Haigh, collecting the BMW 225e Active Tourer from Lloyd South Lakes' Head of Business, Andrew Robinson.

As part of our long-term partnership with Cumbria Tourism, the official destination management organisation for the Lake District, we’ve been working together to promote the adoption of more eco-friendly modes of transport throughout the county. After 7 months with the Volvo XC60 T8 Recharge from our Lloyd South Lakes Volvo dealership, the team collected their BMW 225e Active Tourer with the aim of further showcasing the different plug-in hybrid options available on the market, as well as highlighting the benefits of more eco-friendly vehicles.

Gill Haigh, Managing Director of Cumbria Tourism commented our partnership, saying:
"A big thank you to our Strategic Partner Lloyd Motor Group for their ongoing support. This will be the third car now as a result of the partnership, and we’ve had the pleasure of demonstrating the benefits of both fully electric and plug-hybrid vehicles from various brands that Lloyd Motor Group represent.

“We will be out around the county and beyond in the coming months and are looking forward to getting to grips with BMW’s latest plug-in hybrid offering. From attending country shows, meeting with businesses and much more, we will be documenting our progress with the car along the way.”

Craig Kirkpatrick, Head of Marketing at Lloyd Motor Group, added:
“We are delighted to support the ongoing partnership with Cumbria Tourism and are looking forward to hearing how the CT team gets on with the 225e from Lloyd South Lakes BMW.”

As companies and businesses look toward a greener future, the BMW Group aim to be climate neutral by 2050, and are committed to creating a more sustainable future that can be seen at every stage of their vehicles’ lifecycle.

We can't wait to hear the Cumbria Tourism team's thoughts on their new plug-in hybrid BMW! You can keep up to date with our partnership by following us on social media.

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