BMW Retailer of the Year Awards 2026
Success for South Lakes at the Retailer of the Year Awards.
We are delighted to announce that Lloyd South Lakes BMW has been crowned BMW Retailer of the Year for Area 5 at the 2026 BMW Retailer of the Year Awards.
This prestigious ceremony, held earlier this year in Munich, brings together the very best from across the network to celebrate excellence in Sales, Marketing, Aftersales, and Customer Experience. For the team at South Lakes, this award serves as a definitive recognition of their hard work, consistency, and commitment to the BMW brand over the past 12 months.
A Landmark Achievement for South Lakes.
Winning the Area 5 Retailer of the Year title is no small feat. It identifies Lloyd South Lakes as the top-performing retailer within our region, measured against rigorous BMW UK standards and KPI’s for customer satisfaction and business performance.
South Lakes BMW Head of Business Jack Cowell alongside Area 5 Manager Chris Parry.
"This award is a testament to the incredible culture we have here at South Lakes BMW. Every member of the team, from the technicians in the workshop to the sales execs on the showroom floor play a vital role in delivering the premium experience that our customers expect. To be recognized as the best in our area during the year of Lloyd Motor group’s 50th anniversary is a special moment for us all."
Jack Cowell, Head of Business at Lloyd South Lakes BMW
The entire team here at Lloyd South Lakes BMW.
Excellence Across the Lloyd BMW Network.
The success at the awards ceremony reinforces Lloyd Motor Group’s position as one of the UK’s leading automotive groups. The accolades highlighted the group’s dedication to:
- Exceptional Customer Journeys: Ensuring every interaction, whether digital or in-person, meets the highest standards.
- Teamwork & Culture: Investing in staff development and group-wide processes that drive performance.
- Performance Improvements: Continually evolving to meet the changing needs of the premium car market.
Looking Ahead
This victory follows a period of strong growth for the group and sets a high benchmark for the remainder of 2026. As we celebrate this achievement, our focus remains on mainiting the peerless standards our customers in the South Lakes and beyond expect with the award-winning service that this title represents.
Congratulations to the entire team at Lloyd South Lakes BMW on this well-deserved win!
If you would like to meet our award-winning team, or explore our latest new and Approved Used BMW models online today, please click below.
