17 May 2022

INEOS Grenadier Retailer To Open In Carlisle

Company News
INEOS Grenadier off road

Lloyd Motor Group Announced As A Nominated Partner

Lloyd Motor Group has announced a new partnership with INEOS Automotive. This partnership will see one of the UK’s first INEOS Grenadier sales and service retail sites opening in Carlisle, Cumbria.

“This is an exciting new partnership for our customers and us,” says Bryan Lloyd, Chief Executive at Lloyd Motor Group. “The INEOS Grenadier is a no-nonsense and seriously capable 4X4 designed as a rugged, capable and comfortable go-anywhere working vehicle. We are confident this will be a perfect fit for our customers across Cumbria and the Scottish Borders.”

the INEOS Grenadier driving off road through woodland

“We have worked tirelessly for over a year to find retail partners that share our enthusiasm and excitement for the Grenadier,” said Gary Pearson, Head of Sales and Marketing UK, MENA at INEOS Automotive. “We have so far established a global network of over 160 partners who understand 4X4 users and their requirements, and have a proven track record for exceptional customer service. We are working with these partners to ensure they are ready to offer Grenadier customers and owners the advice, guidance and support they need.”

The benefits of this new partnership to the local area and Lloyd Motor Group customers include:

  • New local jobs have already been created, and plans are progressing to build a new state-of-the-art INEOS Grenadier retail showroom and Service Centre in Kingstown Industrial Estate, Carlisle. Retail showroom concept pictured below:
INEOS Grenadier retail showroom concept Lloyd Motor Group
  • Local 4x4 and off-road vehicle specialist Tim Aspinall has joined the Lloyd Motor Group team (pictured below). He is available to support customers and understand their needs throughout their INEOS Grenadier buying journey. Contact him by email at tim.aspinall@lloydgroup.co.uk or by telephone on 01228 404104.
​​​​​​Tim Aspinall pictured with the INEOS Grenadier

The INEOS Grenadier can be explored, configured and reserved today at www.ineosgrenadier.com 
INEOS Automotive began In 2017. INEOS Chairman Sir Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, utilitarian, hard-working 4x4 engineered for modern day compliance and reliability.

The idea to develop a vehicle from scratch was developed by Sir Jim and some friends in their favourite pub, The Grenadier in Belgravia, London, which inspired the vehicle’s name. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing. 

INEOS Grenadier 4x4 off road

Built from the ground up, the INEOS Grenadier has been designed as a rugged, capable and comfortable go-anywhere working vehicle. Practical features include a 70:30 split rear door, integrated roof bars, pre-wiring for auxiliary lamps and accessories, and a front bumper to sit on. An ‘open-source’ approach to accessories means owners can tailor the vehicle to their specific requirements.

The interior combines utilitarian practicality with the technology and comfort today’s users expect. Its intuitive and functional layout features physical switches, widely spaced for easy use on the move, a central infotainment screen, and an overhead console for off-road and auxiliary controls. Hose-out rubber flooring, hard-wearing Recaro seats and numerous stowage options mean the Grenadier is ready for anything work and life can throw at it.

INEOS Grenadier interior pictured

Production of the INEOS Grenadier will start in July 2022 at the company’s state-of-the-art factory at Hambach, on the German border. One of Europe’s most modern vehicle assembly plants, it has received more than €500m investment in new facilities and technology in the last few years.

INEOS plans to have a 200-strong sales and aftersales network for the Grenadier spanning over 50 countries by the end of 2022.
Full technical specifications and pricing can be found at www.ineosgrenadier.com

INEOS Grenadier driving off road through water
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