Lloyd MINI Celebrates Success at Retailer of the Year Awards
We're proud to celebrate success across our Lloyd MINI retailers after receiving multiple accolades and nominations at this years' prestigious BMW & MINI Retailer of the Year Awards!
The esteemed award ceremony celebrates the achievements of retailers across the UK, with categories covering Sales, Marketing, Customer Experience and more. Two of our Lloyd MINI retailers were recognised for their outstanding achievements, highlighting the dedication, teamwork, and commitment to customer experience shown across the group.
Lloyd North Tyneside MINI was awarded Most Improved Retailer, recognising the significant progress and performance improvements made by the team over the past year, and reflecting the hard work and passion of the entire dealership. This achievement follows our acquisition of North Tyneside MINI in early 2025 and underlines the strong progress made by the team as part of Lloyd Motor Group.

Esuan Steenkamp, Head of Business at Lloyd North Tyneside MINI, collecting the award from David Beattie, Director at MINI UK.
“I’m incredibly proud of the team for this achievement. Their relentless effort to embrace the Lloyd Motor Group processes and culture has driven real improvements across all areas of sales, and this recognition is thoroughly deserved.”
Esuan Steenkamp, Head of Business at Lloyd North Tyneside MINI
The team at Lloyd North Tyneside MINI celebrated their award win together in the showroom, marking the achievement with a toast to their continued success!

Meanwhile, Lloyd Carlisle MINI was named MINI Market Area Retailer of the Year for thier region - a prestigious recognition of the retailer’s strong performance and commitment to delivering excellent customer service. The team in Carlisle was also nominated for both the Financial Services award and the Customer Support award, further highlighting the high standards maintained across the dealership.

"We’re incredibly proud to be named MINI Retailer of the Year for Market Area 5 - powered by a team that puts customers at the heart of everything we do. The work doesn’t stop here - our team is more driven than ever to build on this success in 2026."
Mike Brown, Brand Manager at Lloyd Carlisle MINI

Lloyd Carlisle MINI Sales Management team with the Retailer of the Year award - Jonny Gordon (Retail Sales Manager), Mike Brown (Brand Manager), & Jordan Coulson (Retail Sales Manager).
In addition, Lloyd MINI was nominated for the Marketing Retailer of the Year award, recognising the group’s efforts in promoting the MINI brand and engaging with customers.
These achievements reflect the passion and dedication shown by our teams in delivering exceptional experiences for customers, whether they are purchasing a new or Approved Used MINI, servicing their vehicle, or visiting our showrooms.
We are incredibly proud of all our MINI teams for their hard work and commitment, and these awards and nominations demonstrate the continued strength of Lloyd Motor Group’s partnership with MINI!
If you would like to experience our award-winning service for yourself, visit your local Lloyd MINI retailer or explore our latest new and Approved Used MINI models online today.
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