Lloyd Volvo Carlisle’s refurbishment enhances the customer experience
Date posted: 14 October 2016
Carlisle’s local Volvo dealership, Lloyd Motors, has doubled the size of its existing Chandler Way dealership to build a new state-of-the-art showroom.
The purpose-built site will officially be opening its doors on 8th October following 25 weeks of development with a Game of Thrones inspired event. The renovated Volvo facility will have the capacity to display eight cars in the showroom, including the multi award-winning XC90 and the eagerly anticipated S90 and V90 models, while incorporating Volvo Retail Experience (VRE), the Swedish manufacturer’s latest corporate makeover.
VRE, a global brand standard that Volvo Car UK is rolling out across its dealer network, is a new way of enhancing the customer experience, allowing them to feel relaxed and at ease in an environment that informs and provides flexible waiting, working and assessment areas. Focusing on space and design, Scandinavian-inspired architecture takes center stage at the dealership, both inside and out.
Those who book a place at the special weekend-long opening event on 8th and 9th October can also take to the Iron Throne and (briefly) rule Westeros as the iconic seat from Sky Atlantic’s hit television show, Game of Thrones, will take centre stage in the dealership.
Visitors had the opportunity to dress up as their favourite Game of Thrones characters for photo opportunities while taking part in a quest to win some exciting prizes donated by Sky.
Gary Horn, Lloyd Motor’s dealer principal, commented on the development: “I’m delighted that we are able to host this unique opening event at Lloyds for our customers, both new and old. The facility represents a significant investment for us and we’re pleased to announce we’re recruiting three new employees as part of the expansion. Joining the Lloyd Volvo team will be a product specialist, a showroom host and an aftersales apprentice.
“The dealership has been designed to facilitate a new level of customer experience and we look forward to welcoming guests to our stunning showroom in a few weeks’ time", adds Gary Horn.