Tullie and Lloyd Motor Group Announce New Partnership

Tullie and Lloyd Motor Group Announce New Partnership to Support Families and Community Engagement

Katie Mitchell, Head of Commercial and Operations at Tullie and Craig Kirkpatrick, Head of Marketing at Lloyd Motor Group. Image: Tullie

Tullie is delighted to announce a new partnership with Lloyd Motor Group, which will see the company become a key supporter of family experiences and cultural engagement in Carlisle over the next 12 months.

The partnership will support a range of initiatives designed to connect people with Tullie's exhibitions, programmes and community activities, while creating meaningful benefits for Lloyd Motor Group customers and employees.

A major element of the partnership will see Lloyd Motor Group become the Headline Supporter of the new Tullie Play Zone, a dedicated family play space launching this summer for children aged 0–8 years. Running from June to October, the Play Zone is expected to welcome thousands of children and families, providing a fun and engaging environment for play, creativity and exploration.

The Lloyd Motor Group-sponsored Play Zone at Tullie. Image Stuart Walker

Alongside Play Zone sponsorship, the partnership includes a range of customer and employee benefits, including discounted museum membership for Lloyd Motor Group employees and complimentary admission opportunities for customers.

The agreement reflects a shared commitment to supporting local communities and creating memorable experiences for people across Cumbria at Carlisle’s Home of Culture.

Katie Mitchell, Head of Commercial & Operations at Tullie, said:

"We are thrilled to welcome Lloyd Motor Group as a partner of Tullie. From our very first conversations, it was clear that both organisations share a strong commitment to community, family experiences and creating positive opportunities for local people.

This partnership will help us enhance our family offer through the Play Zone while also creating new ways for Lloyd Motor Group customers and employees to engage with culture and heritage. We are incredibly grateful for their support and excited to work together over the coming year."

Craig Kirkpatrick, Head of Marketing at Lloyd Motor Group, said:

"We are delighted to be partnering with Tullie, an organisation that plays such an important role in the cultural life of Carlisle and the wider region.

Supporting initiatives that bring families together and encourage people to explore, learn and enjoy new experiences is something we are passionate about. We look forward to working with the team at Tullie and supporting the Play Zone and wider programme throughout the year."

The partnership will also provide opportunities for joint marketing activity, community engagement, staff volunteering and customer rewards, helping to strengthen connections between culture, business and local communities.

As an independent charitable trust, partnerships such as this play an important role in helping Tullie continue to care for its collections, deliver learning programmes and create inspiring experiences for visitors of all ages.

For more information about Tullie, visit www.tullie.org.uk.