Marketing Manager

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Job Title: BMW Marketing Manager 

Salary: Competitive     
Location: Carlisle

Lloyd Motor Group is offering a unique opportunity for a BMW Marketing Manager to join our in-house marketing team. This role presents an exciting chance to develop and implement marketing programmes and initiatives that will directly contribute to the success of our six Lloyd BMW retailers in achieving their sales objectives.

As the BMW Marketing Manager based in Carlisle, you will work closely with colleagues at our Cumbria, Lancashire, and Newcastle retailers.

You will manage a mix of brand-building and sales activation campaigns that will directly impact the company in a way that supports our positioning as a leading premium brand.

This position is an excellent opportunity for an experienced marketer to advance their career within a successful company and alongside global brands. Full training will be provided across all aspects of our marketing, along with ongoing professional development.

In addition to a competitive salary and company car, we offer a number of company benefits.

Responsibilities will include:

  • Execute brand-specific marketing strategies that complement BMW’s national activity and drive local customer retention and acquisition performance.
  • Manage the development of marketing campaigns and programmes, ensuring the widest possible awareness of our products and services to drive maximum ROI.
  • Act as the primary point of contact for all BMW content on our websites, microsites, and social media pages.
  • Ensure the use of appropriate messaging, tonality and CI through a range of channels.
  • Work closely with marketing agencies and third-party suppliers.
  • Budget management and forecasting.
  • Working alongside the wider marketing team.

About You:

  • A relevant university degree or marketing qualification.
  • Experience in automotive or premium brand consumer marketing or a retail marketing-related project management function.
  • Strong people management skills.
  • Budget management experience.
  • Comprehensive project management skills.
  • Excellent communication skills at all levels.
  • Highly self-motivated.
  • Full UK driving licence as travel is required to our Retail Centres and supplier meetings.

About Us:
Founded in 1976, Lloyd Motor Group has supported drivers for nearly half a century. Our retail and service centres represent some of the world's premier automotive brands, including BMW, MINI, Jaguar, Land Rover, Volvo, Kia and Volkswagen.

Rewards and Benefits:
As well as a competitive salary and company car, we offer the following benefits:

  • 30 days holiday a year (including Bank Holidays), plus an extra day off on your birthday.
  • Pension scheme with life cover (including independent financial advice).
  • Healthcare cash plan.
  • State-of-the-art working environments and facilities.
  • Employee vehicle discount schemes.
  • Refer a friend or customer scheme.
  • Free staff parking (at most of our sites or subsidised parking).
  • Highstreet discounts and cashback.
  • Health and well-being employee assistance programme.
  • Childcare vouchers.
  • Cycle to work scheme.
  • Eyecare vouchers.
  • Free flu jabs.
  • Social events.
  • Gym membership discounts.
  • Dedicated internal and manufacturer training and development programmes to nurture you through your career and make the most of your talent.
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Benefits of Working With Us

Healthcare plans benefit icon

Healthcare Plans

Medicash healthcare cash plan is available for all colleagues.

Holidays benefit icon


30 days of holiday a year. Plus an extra day off on your birthday.

Retail discount scheme benefit icon

Retail Discount Scheme

Highstreet discounts and cashback opportunities.

Refer a friend scheme benefit icon

Refer a Friend Scheme

Colleague incentive of £500 for recommending great people to join us.

Great facilities benefit icon

Great Facilities

We take pride in our state-of-the-art working environments and facilities.

Staff parking benefit icon

Staff Parking

Free staff parking at the majority of our sites or subsidised parking.

Customer Reviews


Rating based on 5,514 verified reviews

Rating based on 5,514 verified reviews

Always get great service
Joyce Sawyers
Carlisle Used Car Centre - July, 2023
Everything was great from start to finish. I can't thank Barry enough for helping me find the perfect car for me
Antonia Brown
Carlisle Kia - October, 2023
Very friendly people, no rush into looking at a car or buying on would go back there again
South Lakes Kia - December, 2023