Lloyd South Lakes are proud to sponsor DP World Tour Golfer Jack Senior
Pro Golfer Jack Senior, pictured here with BMW Franchise Director Gary Bingley and Head of Business at South Lakes Jack Cowell.
Driving Ambition: Lloyd BMW Partners with Professional Golfer Jack Senior
We are thrilled to announce an exciting new partnership between Lloyd BMW and professional golfer Jack Senior. A familiar face on the DP World Tour and a powerhouse in the British golfing scene, Jack embodies the same precision, performance, and drive that define the BMW brand.
We caught up with Jack to learn about how his past has shaped him, where his hopes lie for the future and what his partnership with us here at Lloyd BMW and the brand as a whole means to him.
You’ve had an incredible journey from Morecambe to the global stage of the DP World Tour. What was it about the Northwest golf scene that helped shape you into a professional?
You play in all sorts of weather conditions growing up in the Northwest of England, so it helps you deal with pretty much anything that is thrown at you. We are also very lucky that we have some of the best links golf courses in the world on our doorstep.
When you’re traveling the world for tournaments, what do you miss most about your home in the North of England and the surrounding area?
You do end up missing playing links golf as we don’t play much of it through the year. Missing the home comforts of sleeping in your own bed and the normality of just being at home.
Looking back at your career so far - what’s the one moment that stands out as your absolute favourite?
For me it has to be when I gained my full DP world tour status back 2019. Qualifying for four Open Championships has also been pretty special and each time I loved every minute of it.
BMW has a massive heritage in the world of golf (notably the BMW PGA Championship). How does it feel to be partnered with us at Lloyd South Lakes BMW?
Honestly it feels great. To have a partnership with Lloyd South Lakes BMW is fantastic and having had a car from there previously I know the service you receive is second to none, so it’s an honour to have this sponsorship deal.
Lloyd BMW and the brand as a whole are all about high levels of performance and precision. How do these values align with your approach to professional golf?
I believe these values hold great importance to who we are as professional golfers. Without precision in practice and in play there’s no way I could reach the heights in performance that I have so far; the two go hand in hand.
Golfers spend a huge amount of time traveling. What are the three most important things you look for in a car when you’re driving between tournaments or to the club?
The three most important this for me would be: comfort, space for everything I need and being able to communicate with people easily when on the road.
What are your main goals for the remainder of the 2026 season? Are there any specific tournaments you have circled on the calendar?
My main goals are to reach the play off in Abu Dhabi and also to hopefully qualify for a major championship. The events I have circled in the calendar are always the home events in the UK.
Professional golf is notoriously tough. How do you stay focused and positive during those high-pressure Sunday afternoons?
Everyone talks about the back 9 on Sunday is where the tournament starts. Over the years I have had many ups and downs on Sundays but for me the most important thing is to commit to the process on each shot.
If you could play a round of golf with any three people (dead or alive, golfers or celebrities), who are you picking?
Jack Nicklaus, Tiger Woods & Roy Keane
What is the weirdest or most non-golf item you currently have hidden in your golf bag?
A stress ball shaped like a bear
The Road Ahead
Our partnership with Jack is more than just a logo on a hat; it is a celebration of local talent reaching international heights. As Jack continues his 2026 season on the DP World Tour, Lloyd South Lakes BMW is proud to support him every step of the way. Follow Jack on Instagram and join us in cheering his every stroke.
Set against the backdrop of the Lake District National Park, our Lloyd South Lakes BMW site is stone’s throw from the elegant seaside town of Grange-Over-Sands and the scenic River Winster. Home to both New and Approved Used BMWs our Lloyd South Lakes BMW centre has everything you need to make finding your dream BMW an unforgettable experience. Our showroom is state-of-the-art, our technology is pioneering and our friendly team are experts in their field.
