A Decade with Lloyd Colne BMW: Celebrating Matt Shannon

This month, we are proud to celebrate a major milestone as Matt Shannon marks 10 years with Lloyd Colne BMW. Over the last decade, Matt has established himself as a core member of the Colne team, built on a foundation of exceptional customer care, deep industry knowledge, and an unwavering commitment to helping drivers find their perfect BMW.

We sat down with Matt to reflect on his journey over the last ten years, the changing automotive landscape, and what keeps him driven every day.

Can you tell us about your career journey with us, from where you started to how you got to where you are today?

I started my career with the company as a Sales Executive, and I continue to work in that role today. Although my job title hasn't changed, I've grown significantly in experience, knowledge, and confidence over the years.

What do you enjoy most about working for Lloyd Colne BMW?

What appeals to me most is that Lloyd Motor Group is a family-owned business. I think that creates a more supportive culture, with a real focus on people, long-term relationships, and delivering excellent customer service. Those are exactly the kind of values I'd like to be part of.

What achievement are you most proud of over the past 10 years? Is there a particular highlight?

Over the past 10 years, my greatest achievement has been building a loyal customer base. What I'm most proud of isn't just helping to grow the business, but turning many of my customers into friends. By providing great service, being reliable, and taking the time to build genuine relationships, I've earned their trust and loyalty. Seeing customers return year after year and recommend me to others has been the highlight of my career.

Is there any advice you’d give to someone just starting out in the Motor Trade?

One thing I'd say to anyone starting out in the motor trade is this: you'll only get out of it what you put into it.

It's not an easy job. There are long days, setbacks, and always plenty to learn. Success doesn't happen overnight - it comes from hard work, honesty, and a willingness to keep learning.

Most importantly, if you don't love the motor trade, don't do it. It's not just about selling cars; it's about dealing with people, solving problems, and putting in the effort day after day. If you're only in it for the money, you'll probably find it difficult. But if you genuinely enjoy the trade and take pride in what you do, the rewards will come.

Which vehicle launch or moment over the past 10 years stands out as a personal or professional highlight for you?

As one of the longer-serving members of staff, I've seen the automotive industry change dramatically over the years. The pace of technological advancement still amazes me, and no vehicle has impressed me more than the new electric BMW iX3. It's an amazing car.

As the company heads toward the next 50 years, what excites you most about being part of that journey?

Having been in the motor industry for as long as I have, I genuinely feel that we work for the best motor group there is. It doesn't seem to matter how big we grow - we never lose sight of the Bryan Lloyd's core values, and that's something truly special. It's a testament to the people, the culture, and the commitment to doing things the right way.

And finally, what’s your dream car and what’s the dream road trip you’re taking it on?

My dream road trip would be in an Aston Martin DBS. I'd start in northern Italy, perhaps around Verona, then head into the Dolomites before finishing on the shores of Lake Garda. I can't think of a better way to enjoy a week off .
 

Please join us in thanking Matt Shannon for ten fantastic years of dedication and brilliant service at Lloyd Colne BMW. We're thrilled to celebrate this milestone with him and look forward to many more years ahead!

We're always seeking people with commitment, determination, and enthusiasm to join our teams. Browse our current career opportunities below.

Current Vacancies